Sao Paulo is the largest city in Brazil and also the cultural, political and economic hub. The first coastal settlement in Brazil, Sao Paulo is its most ethnically diverse city and it’s most populous. Its economic importance in the region is emphasized by the fact that Sao Paulo is considered to be the commercial hub of Latin America and is the 10th richest city in the world.

Located in South Eastern Brazil, Sao Paulo is located on a plateau as part of the Serra Do Mar range. The city also plays host to some high profile international events like the Sao Paulo Fashion Week, the Carnival, and the Brazilian Grand Prix.

The language spoken most widely is Portuguese; however, the influence of the vast number of Italian immigrants have resulted in a pronounced Italian influence in some of the city’s dialects.

What to see

Like all old cities, Sao Paulo is filled with cultural gems that will delight any culture vulture. But there are some sights that are unique to Sampa, as it’s affectionately called by the locals, that you just shouldn’t miss.

What signifies Brazil better than its football! The samba boys have delighted the world with the signature style of playing the beautiful game so you shouldn’t miss the Museu do Futbol (Museum of Footbal). If you’re into culture and art, the Catavento Cultural – the interactive science museum, the Teatro Municipal and the Muesu de Arte are must sees.

While most other cities in the world boast Chinatowns, Liberdade or Japantown brings together Brazil and Japan for a cultural amalgamation that is unique to Sao Paulo.

As one of the largest metropolises, Sao Paulo is diverse and multi cultural, giving you a Brazilian experience with a truly global flavor.

When to visit

The city enjoys a sub tropical climate but its elevation also causes some distinctly temperate weather. There’s abundant rainfall so it would be a good idea to carry some wet weather protection. The summers are hot and dry but cool days are not uncommon with winds blowing in from the sea.

Where to stay

The city offers a wide range of accommodation options from luxury hotels to travelers’ hostels. It’s advisable to scout around a bit to get the best rates. Weekend discounts are common and breakfast is usually included in the room rate.

As the commercial center, the hotels are tailor made for business travelers. However, if you are traveling in September, it might be a good idea to ensure you book well in advance as most hotels get booked out due to the F1 race.

Like all big cities, Sao Paulo has its fair share of crime and safety issues. But with a little common sense and planning you should stay safe quite easily and have an enjoyable trip.

Where to shop

If you like to shop, head down to the Avenida Paulista, the Brazilian version of Fifth Avenue! It’s a fashionable city and shopping is an attraction in its own right. Most stores are open between 9AM and 6PM through the week. Weekends are a little more laid back with stores closed on Sundays. Malls open a little later but stay open longer and are open for business seven days a week.

There’s no exclusive shopping district but Sao Paulo has specialized street to find various items. Head to Rua Teodoro Sampaio for furniture and musical instruments, Rua Oscar Freire for designer clothing and jewelry, Rua José Paulino for bargain clothing, and Rua Santa Ifigênia for electronics.

Food

Keeping with the nature of the city, Sao Paulo offers a wide variety of food choices for varying price ranges. The standard tip at restaurants is 10% of the bill amount. The local cuisine is an exquisite amalgamation of the Middle Eastern and European cultural influences. A typical Sao Paulo dish is the Virado à Paulista, which consists of rice, tutu de feijão, sautéed collard greens and pork chops, accompanied by pork rinds, bits of sausage, a fried egg and a fried banana.

What to wear

Light comfortable clothing would be ideal for the summer months but carry some wet weather protection to combat the frequent showers. The winters get quite chilly so if you’re traveling in the winter months warmer clothing will be needed.

Transport

Sao Paulo International airport is about 45 minutes out of the main city and is connected to all the major cities on all the major airlines. The airport transfer buses are available every 30 minutes. Or you could opt for the airport taxis to get to the city.

Getting around in Sao Paulo is quite easy as the city is well connected by bus, the subway and cabs.

Money

Money changers are available across the city and changing your currency is quite easy on week days. However it is advisable to stick with the larger operators. Some of the smaller ones are not reliable and might even be illegal.

It’s one of the more expensive cities in South America but still a lot cheaper than Europe or North America.

Pharmacy and Hospitals

Sao Paulo has many hospitals run both by the Public health care as well as privately. It may not meet the US standards but is rated as one of the best in Latin America. Expats generally prefer the Albert Einstein Israelites Hospital for its high standards and modern treatment facilities.

The US State Department advises its citizens to purchase medical cover before traveling to Brazil and ensure that the policy is valid for medical treatment in Brazil in the best hospitals and also covers medical evacuation, if necessary.

In the central districts of Sao Paulo, you will find many pharmacies that are open 24 hours. You can call 136 to find the nearest 24-hour pharmacy.

Health and safety

You won’t need a vaccine to visit Sao Paulo but you might need one for Yellow Fever, if you’re planning a deeper exploration into cities in or near jungle areas of Sao Paulo or including visits to Peru or Bolivia. Tap water is usually potable, but it is advisable to avoid drinking it.

Visa and Passport

Brazil has a reciprocal visa system and currently citizens of the UK, Ireland, France, Germany, the Netherlands, South Africa, Portugal, Spain and Scandinavian countries do not need visa to enter.

US citizens need a visa to enter Brazil. Contact your nearest Brazilian Embassy or consulate and get your visa in advance before you travel to Brazil

You’ll need a passport with at least 6-month validity and at least one free visa page. You’ll also need to carry your passport at all times whilst you’re in the country for identification.

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